The company started with a focus on innovative oil products, laying the foundation for further development.

The move to new, larger premises in Dortmund created the necessary infrastructure for further growth.

The brand identity was sharpened and repositioned with a revised brand image and modernised design.

The portfolio has been expanded to include specialised fuel and oil additives in order to offer customers more comprehensive solutions.

By adapting the concept to local conditions, masteroil is now also strongly represented as an international brand.

Electromobility has a place in the product range and thus provides the opportunity to serve all vehicles from a single source.

For the special requirements of motorbikes and scooters, the two-wheeler products are another important part of the product family.