Majestic
in every respect!
About us.
masteroil is a brand of WM SE – specialising in premium products for mobility and vehicle technology.
As a lubricant supplier, we offer a wide range of engine, transmission, hydraulic and hybrid oils as well as additives – for cars, lorries, commercial vehicles and motorcycles. Our products are sold exclusively through selected workshop partners, who benefit from strong support, practical solutions and reliable logistics.
With technical expertise, close partnerships and a comprehensive service package – from consulting to waste oil disposal – we are a reliable partner for workshops.
our teamFrom idea to brand.
Was mit einem Fokus auf hochwertige Öle begann, hat sich zur eigenständigen Premiummarke entwickelt. Hier zeigen wir, wie sich masteroil Schritt für Schritt zum König der Öle entwickelt hat.
The company started with a focus on innovative oil products, laying the foundation for further development.
January 2018
Founding
The move to new, larger premises in Dortmund created the necessary infrastructure for further growth.
May 2018
Move to a new office in Dortmund
The brand identity was sharpened and repositioned with a revised brand image and modernised design.
January 2021
Relaunch of the brand
The portfolio has been expanded to include specialised fuel and oil additives in order to offer customers more comprehensive solutions.
September 2021
Product expansion with additives
By adapting the concept to local conditions, masteroil is now also strongly represented as an international brand.
January 2023
Expansion of international sales in Austria
Electromobility has a place in the product range and thus provides the opportunity to serve all vehicles from a single source.
September 2023
Product expansion to include e-lixirs
For the special requirements of motorbikes and scooters, the two-wheeler products are another important part of the product family.
April 2025
Product expansion with motoXtract
Glamping, racing thrills and a festival – an event that is truly one of a kind:
June 2025
Lionshill roar & ride
Strong products. Strong service.
Recommended by workshop foremen.
Our products undergo rigorous testing procedures in the laboratories of vehicle manufacturers. Only after receiving their final approval does a masteroil product make it to market.
To our products
Royal service.
masteroil stands not only for high-quality oils, but also for strong partnerships. Workshop partners value our support – from advice on product ranges to rapid assistance in day-to-day business.
Contact us
Why Masteroil?
masteroil combines high-quality products, technical expertise and close partnerships with garages. This is something our garage partners experience every day – in our products and in our collaboration.
Become partnerMaximum performance
in every drop.
What makes masteroil a premium brand is measurable: reliable supply, exclusive partnerships and a constantly growing product range.
60+
Products
6
Countries
15+
Lions in the pride
30%
Growth per year
100%
Product availability
Just-In-Time
Delivery
Exclusively from the
no. 1
for vehicle parts in Europe
2.500
Partner